The Trend Verdict
🔥 #53 in All-Purpose Cleaning Paste · New

Soft Scrub Oxi Cleanser 24oz, Pack of 9

Soft Scrub
★★★★★ 3.1
Commercial-grade oxygen-enhanced scouring cream
$59.99 → As of Jul 8, 2026
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01 / Spec

Top features

FormOxygen-bleach cream cleanser
Abrasive TypeMineral blend with oxygen bleach
SurfacesTile, ceramic, sinks, cookware, hard surfaces

Soft Scrub Oxi Cleanser is an oxygen-based abrasive cream cleanser made by Dial Professional. It combines a mineral abrasive base with oxygen-based bleach for whitening and stain removal. The formula works on multiple household surfaces including tile, ceramic, sinks, and cookware, though it's best suited for non-delicate finishes.

This 9-pack bulk offering (216 oz total at $59.99) positions it as a commercial-grade or high-volume household product. It's marketed as effective on baked-on food, water stains, and soap scum. The Oxi variant emphasizes brightening alongside scrubbing—a niche positioning versus traditional mineral-only pastes.

Soft Scrub is a heritage brand (owned by Dial) with decades of market presence, though it remains less trendy than viral newcomers. Community reception is mixed: praised for cleaning power on tough stains, but flagged for potential scratching on delicate surfaces and the need for thorough rinsing. The bulk pack suits institutional buyers and heavy users; for home kitchens, it may outlast freshness.

02 / Signals

Why it's hot

Bulk-friendly oxygen-bleach paste for heavy-duty household scrubbing.

  • Value for money 54
  • Review rating & velocity 70
  • Community sentiment 66
  • Brand reputation 81
  • Search heat 40
  • Est. return & defect rate 77
03 / Verdict

Pros & cons

Pros

  • Effective on baked-on food and hard-water stains
  • Works on tile, ceramic, and sinks
  • Bulk 9-pack offers good value for institutional/heavy use
  • Whitening action from oxygen component
  • Made in USA

Cons

  • Can scratch delicate or non-stick surfaces if used aggressively
  • Requires thorough rinsing to avoid residue
  • Strong chemical/bleach scent reported by some users
  • Not suitable for natural stone, mirrors, or sensitive finishes
  • Paste can dry out in bulk storage if not sealed well
06 / Rivals

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08 / Browse

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